Bananas was reading that a celeb pimped out with a bricks and mortar retailer book advert via a library* and with it special [paid] features and it seems a terrible way to get people to read books.
Mind you being a talentless celeb is probably not a good way to get recommendations to begin with and as i don’t do top 10 best-sellers except in rare occasions and so is a damming statement.
As to the retail shop endorsements with online apps and the rest somebody appears to be missing the point.
Think about it
* i was unaware of its celeb endorsement and is not the idiot pictured