The brand is detrimental to Holywood, so let us hope that the most recent toy product* is still popular in twenty five years time. Although the advertising industry realized the concept long before those ‘arty’ hollywood types did. Lazy is an word that might describe them better.
I understand why this chap (my blog) hates films.
It had a couple of big name stars in, it copied the graphics of the thing that made it ok for hollywood, and looked very cgi where even i thought should there not also be cgi in that camera shot.
Of interest here is Philip Pullman and the film gravity which is is based on a intellectual property licensed and then stolen of which i will write more on one day
* both father and son