Loyalty cards do change there behaviour over time and one i occasionally borrow / ‘use’ was declared as useless as airmiles (my blog) recently
Adding things is easy, ‘removing’ them for use is well apparently you cannot do that. Not worth bothering with which brings me to oscar season when all those films you had never heard of get a monday morning in January cinema schedule time in the multiplex.
I was looking at a website where the loyalty card scheme (my blog) of this chain of cinemas was offering extra culture points if there clients see such films.
They might win gongs of a dubious nature* but the appetite for such films is limited and this is a problem that said chains only make worse with limited distribution.
*my friend gave me a prize