The olympics is recorded but sold for television companies. Then it is like the event never happened afterward, luckily for you lot a doped up medal winner might get there face used by advertising something unhealthy but how they became noteworthy is lost.
Since i hate sport i have no problem with this never happened thing (or orwells memory hole) but as a encouragement tool for humans you have to agree the olympics and sport might as well not happen.
It is also interesting to note that Brazil likes the master race healthy competitors but not the disabled ones (say oscar)- very fascist/nazi a sentiment that reflects that sport is not for all.
I also have problems identifying celebrities so instead of me thinking what product/brand is that the question becomes who are they as this lady proves who is not a sport legend.
Its also ironic when international businesses sponsor national teams – which is either misplaced nationalism, and sport for sale to the highest bidder.
The more you think about sport the more odd it becomes.