I have discussed the problem of toys which do not sell before (my blog). You might consider bricks and mortar retail a victim of Disney corporate expectations but for how much longer?
I saw this headline
It is past midnight as post this and i did not read the article. but it appears that with the sjw’s in Disney that lego cannot sell toys at the suggested Disney retail price.
If you have disney shares do not expect the toy sale rights to be much on the sjw influenced lines on bought brands profit wise. While i really dont care if a star wars character is intimate with a robot or not i doubt that the toy makers will be making a toy of the happy couples marriage suite along with a lot of wd40 cans to keep things ‘lubricated’.
I have not seen the current star wars films* and do not consider it a failure on my part
Since i do not buy lego either and i am not an sjw it appears that whoever runs disney seems to be out of touch with children and the sexual liberation of robots which even some sjws feel is wrong even in left gender politics.
Lets put it this way hot toys command a high retail value, or secondary market. If lego cannot shift stock then that toy is not worth the value of the rights that lego bought from disney.
Another story i can tell:
I was in a shop in camdem (near the zoo) recently and a young female child was fascinated by a shiney magazine of a recent cartoon by disney while queuing to pay. The magazine was left on the floor and the child wondered off thus the disney license again did not resort in a sale.
*it has been over a year since i have been in a cinema